Seeing that hard as it may be, but letting visit of your site designing recommendations and healthymesacounty.org listening to the customer may actually be of gain in the long run.
I know everything you are saying, you have been in the internet designing business long enough to know what works and will not doesn’t, what would my own customer understand? Well following approaching webdesign in the same manner, I’ve unfortunately possessed no different choice but for give in to my very best laid strategies and conform to the wants of my customers.
Structure of good websites usually means so it has to be appealing to the eye, along with being totally functioning for the purpose of Search Engine benefits, but ultimately it must display professionalism just for the business symbolized.
Complying with W3C Standards (W3C Markup Acceptance Service) for both CODE and CSS validation is usually paramount to good design and coding (but not required for good Google PR, I will discuss in later posts), so when designing we want to use foundation HTML format and CSS text font like Tahoma 11pt, to create neat readable text and nice site image styles.
I will list some cases of exactly where letting go has benefits for each involved and exactly how in some situations actually lead to little or no web traffic for the web site.
Case Study 1 ) Architectural Company flash and font things
Our consumer wanted the application of Flash factors to display a variety of architecture pictures with a decent fade among images and changes to original CSS Typeface used Tahoma 11pt font and replaced with Century Gothic 11pt, which is often used in all their particular logos and architecture design work.
As most would know embedding Flash data into your website results in W3C Validation undefined source failing, thus object rendering the site Broken Markup. After explaining this kind of, the customer seemed the need to have a nice graphical display style picture far outweighed the importance of quality valid HTML Transitional Markup. To them the look and understanding of their webpage to their buyers was a lot more advantageous than complying while using the W3C.
In addition , they wanted the use of the Century Medieval font instead of Tahoma. Simply by design 100 years Gothic incorporates a much larger font height than Tahoma and once used elevated the site height bigger than when using Tahoma thus causing the site exhibiting with slide bars the moment view underneath 1024 by 768 resolution, where recently it fitted in the whole page perfectly.
In the final analysis the customer obtained the desired influences they imagined and finally it is the buyer who constantly knows ideal.
Case Study 2 . Box supplier becomes boxed in
Our customer had started a new business supplying card boxes for moving and packing. They wanted a straightforward site with heavy graphic image components and little or no text at the home page.
Trying to explain to the customer the role of text based mostly search engines benefits and that having no legible text at the home page may limit their particular visibility, they choose design over outcomes. Why you may ask would probably a company limit their probability of being found on search engines? Very well the question continue to burns with us too, but as mentioned before the customer constantly knows finest and the decision was only theirs for making.
Their philosophy was straightforward, their website was merely to be applied as a referrals guide not the source of extra business, as their marketing strategies can be enough to garner consistent business.
Even today I continue to wonder for what reason they limited their marketability and in particular the website which is often online and could be searched at all times of the day.
Hence in summary the best laid strategies of rats and guys (well in this instance web designers) can be a say waste of good management as what I own stated all of the along that your customer always knows ideal and inevitably they are the kinds paying for the service so sometimes it could be best to lay down your weapons and acknowledge defeat.