Simply because hard as it might be, although letting head out of your website designing ideas and playing the customer could possibly be of gain in the long run.
I know the things you are saying, you have been in the world wide web designing business long enough to grasp what functions and will not doesn’t, what would my customer know? Well after approaching website creation in the same manner, I have unfortunately experienced no various other choice but to give in to my best laid plans and abide by the desires of my customers.
Engineering of good websites usually means that this has to be attractive to the eye, and also being fully functioning to get Search Engine benefits, but in the long run it must display professionalism meant for the business depicted.
Complying with W3C Standards (W3C Markup Affirmation Service) just for both CODE and CSS validation is paramount to good design and encoding (but not required for good Google PR, I will discuss in later posts), so when making we choose to use basic HTML formatting and CSS text font like Tahoma 11pt, to build neat easy to read text and nice web page image layouts.
I will list some cases of where letting head out has rewards for each involved and just how in some conditions actually led to little or no web site traffic for the site.
Case Study 1 ) Architectural Firm flash and font matters
Our customer wanted the application of Flash factors to display a couple of architecture pictures with a great fade among images and changes to unique CSS Font used Tahoma 11pt font and replace by Century Gothic 11pt, that is used in all their particular logos and architecture design and style work.
As most would know embedding Flash documents into your web page results in W3C Validation undefined source inability, thus copy the site Broken Markup. After explaining this kind of, the customer was feeling the need to possess a graphical adobe flash style photo far outweighed the importance of quality valid HTML Transitional Markup. To them the looks and understanding of their web page to their clients was a lot more advantageous than complying with the W3C.
In addition , they will wanted the Century Medieval font instead of Tahoma. By simply design Hundred years Gothic incorporates a much larger font height than Tahoma then when used improved the site height bigger than when using Tahoma thus resulting in the site displaying with slide bars the moment view within 1024 a 768 quality, where recently it fitted in the whole web page perfectly.
In conclusion the customer realized the desired impacts they preferred and eventually it is the customer who always knows ideal.
Example 2 . Box supplier becomes boxed in
Our client had started a new organization supplying cardboard boxes for moving and packing. They will wanted lifesites.com.au a simple site with heavy visual image elements and minimum text over the home page.
Explaining to the customer the role of text based upon search engines effects and that having no legible text in the home page would probably limit the visibility, they choose style over effects. Why you may ask could a company limit their probability of being available on search engines? Well the question nonetheless burns around too, but since mentioned before the customer at all times knows greatest and the decision was exclusively theirs to produce.
Their beliefs was simple, their website was purely to be employed as a benchmark guide not the source of extra business, his or her marketing strategies would be enough to garner consistent business.
Today I continue to wonder so why they limited their marketability and in particular the website which is at all times online and may be searched constantly of the day.
Therefore in summary the very best laid plans of mice and guys (well in this instance web designers) can be a say waste of good management simply because what I own stated almost all along the customer at all times knows greatest and inevitably they are the ones paying for the service consequently sometimes it may be best to lay down your firearms and agree defeat.