For the reason that hard as it may be, nevertheless letting go of your site designing choices and listening to the customer might actually be of advantage in the long run.
I know whatever you are saying, you’ve been in the net designing business long enough to recognize what performs and wont doesn’t, what would my own customer know? Well after approaching web site design in the same manner, I’ve unfortunately acquired no additional choice but to give in to my best laid strategies and comply with the would like of my own customers.
Development of good websites usually means so it has to be appealing to the eye, as well as being fully functioning to get Search Engine rewards, but eventually it must screen professionalism just for the business depicted.
Complying with W3C Standards (W3C Markup Acceptance Service) with respect to both HTML and CSS validation is definitely paramount to good design and coding (but not essential for good Google PR, Let me discuss in later posts), so when designing we decide to use basic HTML format and CSS text font like Tahoma 11pt, to make neat set up text and nice site image styles.
I will list some cases of exactly where letting travel has shopperuniverse.co.uk benefits for each party involved and how in some situations actually lead to little or no website traffic for the site.
Case Study 1 ) Architectural Company flash and font issues
Our consumer wanted the use of Flash elements to display a couple of architecture photos with a pleasant fade between images and changes to main CSS Font used Tahoma 11pt typeface and replace by Century Medieval 11pt, which is often used in all all their logos and architecture design work.
Since many would know sneaking in Flash documents into your web-site results in W3C Validation undefined source inability, thus rendering the site Invalid Markup. Following explaining this, the customer believed the need to have a nice graphical show style photograph far outweighed the importance of quality valid HTML Transitional Markup. To them the look and belief of their web-site to their buyers was much more advantageous than complying along with the W3C.
In addition , they wanted the use of the Century Gothic font instead of Tahoma. Simply by design Hundred years Gothic provides a much larger typeface height than Tahoma then when used increased the page height larger than when using Tahoma thus causing the site showing with slide bars when ever view below 1024 by 768 quality, where previously it fitted in the whole webpage perfectly.
In due course the customer attained the desired impacts they imagined and finally it is the consumer who always knows very best.
Example 2 . Package supplier becomes boxed in
Our buyer had started out a new business supplying card boxes for the purpose of moving and packing. They wanted a basic site with heavy graphic image elements and minimum text in the home page.
Explaining to the customer the role of text depending search engines benefits and that having no legible text over the home page could limit their visibility, they will choose style over benefits. Why you could ask might a company limit their possibilities of being available on search engines? Very well the question even now burns with us too, but since mentioned earlier the customer at all times knows ideal and the decision was solely theirs to make.
Their viewpoint was simple, their website was merely to be utilized as a benchmark guide and not the source more business, because their marketing strategies would be enough to garner frequent business.
Even today I still wonder as to why they limited their marketability and in particular their website which is at all times online and may be searched all the time of the day.
And so in summary the very best laid plans of mice and males (well in this instance web designers) can be a utter waste great management because what I own stated pretty much all along that the customer usually knows best and in the end they are the types paying for your service therefore sometimes it has best to lie down your firearms and acknowledge defeat.