Because hard as it may be, but letting move of your internet site designing thoughts and listening to the customer might actually be of gain in the long run.
I know the things you are saying, you’ve been in the net designing business long enough to discover what works and wont doesn’t, what would my customer find out? Well after approaching web site design in the same manner, I’ve unfortunately acquired no other choice but for give in to my very best laid strategies and abide by the hopes of my own customers.
Development of good websites usually means so it has to be attractive to the eye, and being fully functioning for Search Engine rewards, but in the end it must screen professionalism just for the business showed.
Complying with W3C Standards (W3C Markup Approval Service) for both HTML CODE and CSS validation is usually paramount to good style and development (but not necessary for good Yahoo PR, I will discuss in later posts), so when making we plan to use basic HTML formatting and CSS text font like Tahoma 11pt, to produce neat easy to read text and nice site image layouts.
I will list some cases of exactly where letting proceed has rewards for both parties involved and how in some conditions actually lead to little or no web traffic for the site.
Case Study 1 ) Architectural Company flash and font matters
Our buyer wanted the use of Flash factors to display a couple of architecture photos with a pleasant fade between images and changes to original CSS Font used Tahoma 11pt font and replace by Century Medieval 11pt, that is used in all their logos and architecture design work.
As a general rule would know sneaking in Flash data into your web page results in W3C Validation undefined source failure, thus rendering the site Incorrect Markup. After explaining this kind of, the customer felt the need to have a very good graphical thumb style picture far outweighed the importance of quality valid HTML Transitional Markup. To them the appearance and belief of their web-site to their customers was a lot more advantageous than complying while using W3C.
In addition , they will wanted the Century Gothic font rather than Tahoma. Simply by design Century Gothic possesses a much larger typeface height than Tahoma and once used increased the site height larger than when using Tahoma thus leading to the site featuring with browse bars when view under 1024 back button 768 image resolution, where previously it fitted in the whole webpage perfectly.
Worth the customer obtained the desired affects they required and finally it is the buyer who at all times knows very best.
Case Study 2 . Pack supplier becomes boxed in
Our buyer had began a new business supplying card boxes with regards to moving and packing. That they wanted hobzpmedia.info a straightforward site with heavy graphic image factors and minimum text within the home page.
Trying to explain to the customer the role of text based search engines outcomes and that having no understandable text around the home page would probably limit their particular visibility, that they choose design over results. Why you might ask might a company limit their possibilities of being found on search engines? Very well the question still burns around too, but since mentioned before the customer always knows greatest and the decision was entirely theirs to build.
Their idea was basic, their website was purely to be employed as a reference guide without the source more business, his or her marketing strategies will be enough to garner continuous business.
Even today I continue to wonder as to why they limited their marketability and in particular the website which is often online and can be searched constantly of the day.
Hence in summary the very best laid strategies of rodents and guys (well in cases like this web designers) can be a say waste of good management seeing that what I own stated all along the fact that customer usually knows greatest and inevitably they are the ones paying for the service consequently sometimes it has best to take a nap your weapons and acknowledge defeat.