Because hard as it might be, yet letting go of your web page designing choices and hearing the customer may actually be of advantage in the long run.
I know the things you are saying, you have been in the internet designing business long enough to learn what works and will not doesn’t, what would my own customer know? Well after approaching web development in the same manner, I’ve unfortunately got no additional choice but for give in to my greatest laid plans and abide by the wants of my personal customers.
Building of good websites usually means that this has to be appealing to the eye, and being totally functioning intended for Search Engine rewards, but ultimately it must screen professionalism with respect to the business symbolized.
Making sure that you comply with W3C Standards (W3C Markup Validation Service) for the purpose of both HTML and CSS validation is usually paramount to good design and development (but not required for good Yahoo PR, I will discuss in later posts), so when designing we want to use bottom HTML format and CSS text font like Tahoma 11pt, to create neat readable text and nice page image designs.
I will list some cases of where letting go has rewards for both parties involved and exactly how in some conditions actually led to little or no website traffic for the website.
Case Study 1 ) Architectural Company flash and font is important
Our client wanted the usage of Flash elements to display many architecture photos with a wonderful fade between images and changes to basic CSS Typeface used Tahoma 11pt typeface and replaced with Century Medieval 11pt, that is used in all their very own logos and architecture style work.
As a general rule would know sneaking in Flash data into your internet site results in W3C Validation undefined source failure, thus copy the site Invalid Markup. Following explaining this kind of, the customer were feeling the need to have a nice graphical flash style graphic far outweighed the importance of quality valid HTML Transition Markup. To them the look and understanding of their webpage to their buyers was far more advantageous than complying with all the W3C.
In addition , that they wanted the use of the Century Medieval font instead of Tahoma. By simply design Hundred years Gothic provides a much larger typeface height than Tahoma so when used elevated the page height bigger than when using Tahoma thus resulting in the site featuring with scroll bars once view underneath 1024 a 768 image resolution, where previously it fitted in the whole webpage perfectly.
Worth the customer realized the desired affects they preferred and eventually it is the client who usually knows finest.
Example 2 . Package supplier turns into boxed in
Our buyer had started out a new business supplying cardboard boxes with respect to moving and packing. They will wanted www.spot.art.br a simple site with heavy visual image components and minimum text relating to the home page.
Trying to explain to the customer the role of text based search engines effects and that having no readable text relating to the home page might limit their particular visibility, that they choose design and style over results. Why you could ask may a company limit their likelihood of being found on search engines? Very well the question nonetheless burns with us too, but as mentioned previously the customer generally knows best and the decision was solely theirs to produce.
Their school of thought was basic, their website was purely to be utilized as a reference guide certainly not the source more business, his or her marketing strategies would be enough to garner frequent business.
To this day I still wonder as to why they limited their marketability and in particular their website which is at all times online and could be searched at all times of the day.
Consequently in summary the best laid strategies of rats and men (well in this instance web designers) can be a ful waste of good management as what I include stated pretty much all along the fact that customer generally knows finest and in the end they are the ones paying for the service hence sometimes is best to put together your weapons and acknowledge defeat.