Because hard as it can be, but letting move of your website designing creative ideas and hearing the customer might actually be of advantage in the long run.
I know everything you are saying, you have been in the net designing business long enough to find out what performs and will not doesn’t, what would my customer find out? Well after approaching web development in the same manner, I’ve unfortunately got no different choice but for give in to my best laid ideas and conform to the would like of my customers.
Structure of good websites usually means it has to be attractive to the eye, along with being fully functioning just for Search Engine benefits, but ultimately it must screen professionalism just for the business represented.
Making sure that you comply with W3C Standards (W3C Markup Approval Service) for both HTML and CSS validation is paramount to good style and coding (but not required for good Google PR, I will discuss in later posts), so when making we choose to use bottom part HTML format and CSS text font like Tahoma 11pt, to produce neat readable text and nice web page image styles.
I will list some cases of exactly where letting move has www.gsmastromarco.com rewards for each party involved and exactly how in some situations actually resulted in little or no online traffic for the web site.
Case Study 1 . Architectural Organization flash and font matters
Our buyer wanted the application of Flash elements to display a variety of architecture images with a nice fade between images and changes to main CSS Typeface used Tahoma 11pt font and replace by Century Medieval 11pt, which is often used in all all their logos and architecture design and style work.
As most would know sneaking in Flash files into your internet site results in W3C Validation undefined source inability, thus object rendering the site Unacceptable Markup. After explaining this kind of, the customer was the need to have a nice graphical expensive style impression far outweighed the importance of quality valid HTML Transition Markup. To them the appearance and belief of their web page to their buyers was much more advantageous than complying with all the W3C.
In addition , that they wanted the use of the Century Gothic font rather than Tahoma. By design Century Gothic possesses a much larger typeface height than Tahoma and when used increased the webpage height larger than when using Tahoma thus causing the site featuring with browse bars when view underneath 1024 times 768 resolution, where recently it built in the whole page perfectly.
Eventually the customer realized the desired affects they dreamed of and eventually it is the consumer who definitely knows greatest.
Case Study 2 . Package supplier turns into boxed in
Our client had began a new organization supplying cardboard boxes just for moving and packing. They wanted a simple site with heavy graphic image elements and little or no text to the home page.
Trying to explain to the customer the role of text depending search engines benefits and that having no understandable text in the home page would probably limit all their visibility, that they choose design and style over outcomes. Why you might ask will a company limit their probability of being found on search engines? Well the question continue to burns with us too, but since mentioned previous the customer always knows greatest and the decision was solely theirs to create.
Their beliefs was straightforward, their website was purely to be used as a personal reference guide instead of the source of extra business, his or her marketing strategies will be enough to garner consistent business.
To this day I continue to wonder how come they limited their marketability and in particular the website which is at all times online and may be searched always of the day.
Hence in summary the best laid ideas of rats and men (well in this case web designers) can be a say waste of good management seeing that what I own stated most along which the customer generally knows greatest and eventually they are the ones paying for the service consequently sometimes it’s best to lay down your weapons and concede defeat.